Finding great products to make living life is easier now with the explosion of subscription boxes available on the market. The most popular types of monthly subscription boxes, in order are: beauty, food, apparel, lifestyle, kids, and pets. In April 2018, subscription company websites had 41.7 million visitors, which is over 500 million visitors annually. We expect that number to be even higher, given the holiday shopping period is generally the peak period for most subscription boxes.
Growth in the subscription box industry has been phenomenal, with an 800% increase in website visitors since 2014. According to Hitwise, there are 5.7 million subscription box shoppers in the USA today. 60% of subscription box website visitor are female. The average visitor is 25-44 years old and has an income between $50,000 to $100,000 a year.
The top subscription boxes with the most visitors to their websites are: ipsy (a beauty subscription box), Hello Fresh and Blue Apron (meal kit delivery services), Stitch Fix (a clothing subscription box) and Dollar Shave Club (a shaving care subscription box). Subscription box shoppers can spend anywhere from $10 per month for a box (from Birchbox) or over $150 per box (from Breo Box, a luxury lifestyle subscription box).
With subscription boxes, you could essentially automate and outsource much of your grocery shopping, clothing & accessories shopping, cosmetic and personal care shopping without ever having to remember or decide what to buy! The most popular items found in subscription boxes are: makeup, snacks, meal kits, wine, clothing, jewelry, shavers, crafts, plants & flowers, and pet treats. Subscription box companies do the curation for you, so you have a built-in personal shopper to bring you the best products each month. Many subscription box services also have personal style profiles or customized questionnaires to make sure your box will fit your tastes and needs.
Here at Monthly Subscription Boxes, we have found amazing products from subscription boxes that make our lives easier! Some of our favorite finds have been from FabFitFun, LovewithFood, StitchFix, KiwiCo, and Wohven.
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Sources:
https://theconversation.com/what-makes-us-sign-up-to-subscription-boxes-87938
https://hitwise.connexity.com/rs/371-PLE-119/images/Subscription-Box-Report-2018.pdf?aliId=13641128
https://subta.com/wp-content/uploads/2017/06/Hitwise-analysis-of-SubBox-industry-May-2017.pdf
